Be Connected

Be Connected

Be Connected

Be Connected

UX audit for an Australian Government initiative supporting older Australians (50+) in building digital skills and staying safe online.

UX audit for an Australian Government initiative supporting older Australians (50+) in building digital skills and staying safe online.

UX audit for an Australian Government initiative supporting older Australians (50+) in building digital skills and staying safe online.

UX audit for an Australian Government initiative supporting older Australians (50+) in building digital skills and staying safe online.

Be Connected browse content page
Be Connected browse content page
Be Connected browse content page
Be Connected browse content page

Project Summary

“Be Connected” is a free Australian Government initiative that helps older Australians (targeted to 50+ adults) build digital skills, gain confidence online, and stay safe. We conducted a UX audit of the existing digital products, combining insights from user testing and analytics, and produced a report outlining recommendations to improve the overall user experience.

“Be Connected” is a free Australian Government initiative that helps older Australians (targeted to 50+ adults) build digital skills, gain confidence online, and stay safe. We conducted a UX audit of the existing digital products, combining insights from user testing and analytics, and produced a report outlining recommendations to improve the overall user experience.

My Contribution

As the UX designer, I was responsible for planning and leading the full UX research and testing process. This included both qualitative and quantitative research, combined with data analysis to identify usability issues and inform design improvements. Final insights were synthesised and presented in a research findings report, alongside proposed design solutions and updated interfaces.

As the UX designer, I was responsible for planning and leading the full UX research and testing process. This included both qualitative and quantitative research, combined with data analysis to identify usability issues and inform design improvements. Final insights were synthesised and presented in a research findings report, alongside proposed design solutions and updated interfaces.

Client:

Australian Government - be Connected

My Role:

UX Designer

Year:

2025

Service Provided:

UX Audit & Design

User Research

User Testing

Analysis and Reporting

Project Background & Research Alignment

First, as a team, we aligned on the project background and clearly defined the research goals. This step was essential to ensure everyone had a shared understanding of the context, history, and factors that led to the current state of be Connected and its digital offerings.

Research goals

Evaluate how easily users can find the course they are looking for.

Define clear process stages and navigation cues to improve user orientation and reduce confusion throughout the journey.

Analyse and prioritise accessibility issues to ensure critical services are accessible, compliant, and usable for all users.

Be Connected google analytics
Be Connected google analytics
Be Connected google analytics
Be Connected google analytics

Analyzing User Journeys with Analytics

We analysed the existing website’s Google Analytics data, focusing on user journeys related to searching for and locating courses. This analysis identified key drop-off points and recurring behavioural patterns, which were then mapped to specific site pages to understand where and why users were disengaging.

We also examined the number of steps users took before starting a course and found they were averaging three to four clicks from the homepage. As drop-off rates increased with each additional step, reducing the number of clicks became a key design challenge and a primary focus.

We analysed the existing website’s Google Analytics data, focusing on user journeys related to searching for and locating courses. This analysis identified key drop-off points and recurring behavioural patterns, which were then mapped to specific site pages to understand where and why users were disengaging.

We also examined the number of steps users took before starting a course and found they were averaging three to four clicks from the homepage. As drop-off rates increased with each additional step, reducing the number of clicks became a key design challenge and a primary focus.

Be Connected google analytics
Be Connected google analytics
Be Connected google analytics
Be Connected google analytics

User interviews and Affinity Diagrams

We conducted early user interviews to understand pain points within the existing site. Moderated online usability sessions were carried out, where users were guided through key tasks such as finding and completing a course. Research findings and observational data were synthesised and organised into related groups. An affinity diagram was then used to identify common themes and patterns, enabling the formation of actionable insights.

Course Structure

The hierarchy from content → topic → course → activity needs to be clearer so users can easily understand the structure. There should be also less clicks for users to get to the final activity.

Course Search

The course search experience needs to be more clearly articulated to help users explore, filter, and locate courses that match their interests.

Course Activities

Activities should be more engaging and interactive. Clear progress and performance indicators would help motivate users and encourage continued course participation.

Be Connected browse content before and after audit
Be Connected browse content before and after audit
Be Connected browse content before and after audit
Be Connected browse content before and after audit

Course search user journey - before (top) & after (bottom)

Optimising the Course Search Experience

One of the key pieces of feedback from users was confusion around the journey to find a course. This was also reflected in analytics, which showed users frequently moving back and forth between pages during search, and in some cases abandoning the site altogether.

To address this, we mapped the existing end-to-end user journey for finding a course. This revealed that users were navigating an average of 5–7 pages before reaching a course. We then identified areas of content overlap, unnecessary steps, and points of friction within the search flow.

Based on these insights, we simplified the information architecture and restructured the course search experience by removing redundant steps and clarifying content hierarchy. As a result, the user journey was significantly streamlined, enabling users to find courses more efficiently and with less friction.

Be Connected browse content before and after audit
Be Connected browse content before and after audit
Be Connected browse content before and after audit
Be Connected browse content before and after audit

Course search page - before (left) & after (right)

Removing Redundancy in Course Discovery

Based on these findings, we redesigned the course search page. Previously, Topics, Courses, Articles, and Podcasts were all searchable at the same level. However, since Courses sit within Topics, this structure created unnecessary duplication and confusion. In addition, Articles and Podcasts were already accessible on a separate page, resulting in repeated information and a fragmented search experience.

To simplify the experience, we refocused the search page to display Topics only. The topic tile interface was enhanced to include key information such as duration, level, and number of courses, allowing users to quickly understand the scope of each topic without needing to click through.

We also introduced a new “Quick View of Courses” feature within each topic tile, enabling users to preview the available courses directly from the search results. These changes significantly reduced cognitive load and made course selection faster, clearer, and more efficient.

Course page before and after
Course page before and after
Course page before and after
Course page before and after

Activity page - before (left) & after (right)

Improving Activity Progression and Accessibility

Updates were made to the activity pages to improve course progression and accessibility. Each course consists of multiple activities, but in the original design, users could only access and complete activities individually, with no visibility of or connection to related activities.

To address this, we introduced a side navigation that displayed all activities within a course. This helped users understand the overall course structure, encouraged them to continue with additional activities, and clearly showed progress through completed activities. As a result, the number of users completing multiple activities within a course increased.

User feedback also highlighted discomfort caused by automatic scrolling and motion within activity pages. To address this, we recommended removing these movements to reduce disorientation and cognitive strain.

Further accessibility testing was conducted with vision-impaired users and users with hearing difficulties. Based on these tests, we recommended improvements including enhanced screen reader compatibility and the addition of closed captions for video content, ensuring a more inclusive and accessible learning experience.

Synthesis, Design & Quality Assurance

The final insights were synthesised and presented to stakeholders. Findings from data analysis and user testing were consolidated into clear insights, with actionable UX and UI design recommendations. Each recommendation was supported by visual design to ensure stakeholders had a clear and shared understanding of the proposed changes.

Following positive feedback from the team, the recommendations were refined and implemented. A final round of QA testing was then conducted to ensure the updates met the intended usability improvements.

Next Steps

Plan further data analysis to measure whether the implemented changes result in measurable improvements in key metrics.

Conduct additional user testing with revised questions and scenarios, focusing on filtering and navigation to validate usability improvements.

Explore scalable options for updating and managing course listings as the volume of available courses continues to grow.